Running a music collective is about far more than throwing great parties. From building a community and developing a brand, to navigating finances, legal responsibilities, partnerships, burnout, and long-term sustainability, this panel explores what it really takes to build a collective that lasts. Moderated by Martin Chartrand, General Director of MTL 24/24 and longtime advocate for Montreal's nightlife, this conversation brings together the founders behind some of the city's leading collectives to share lessons learned, common pitfalls, and practical advice for anyone looking to build something meaningful.